We try really HARD to do the right thing by our linguists – and now we know we’re succeeding, as Runner-Up in the ITI “Best Translation Company Award” 2013.
If you don’t already know, the ITI – Institute of Translation and Interpreting – is one of the two Professional Associations for well-qualified and experienced professional UK linguists, the other being the CIoL – Chartered Institute of Linguists. We always insist our UK translators are Members of one or other – that’s one of the ways we ensure our translation standards are maintained. Our MD Lynn Everson is incidentally a Full Member of both. You should incidentally expect a good language Company to also be a Corporate Member of the ITI (like us) – this indicates it’s not only managed by professional linguists but also has established the reputation and proven service to be accepted by peer linguists as a Member.
The Award is held every 2 years, with only ITI Members being allowed to vote – you’re being judged entirely by your peers, the fellow linguists you work with. Read More
With the economy in its current straits many people are finding this year unexpectedly hard, and Christmas cheer distinctly lacking.
Following an item on TV news about another Salvation Army food bank, Lynn decided to see what was operating locally and found that Preston’s SA has been running a major Food Bank initiative from their Harrington Street base.
Over our morning Chase List (where we review current projects to make sure we’re looking after all our lovely clients), she casually suggested to the team that it would be very nice to bring in a can of something for the bank…. Read More
Winter’s definitely here, heavy frost and that metallic note in the air… so it was a beautiful day for a winter walk to work! Clear, crisp, very very cold, through the trees and park and up into town. Definitely needed big coats on, there are few places as cold as by a river in winter.
Here’s Lynn on the Old Tramway trail from home to the park…
We just published this article on Open2Export, the new service supporting SMEs in exporting.
We all know it’s SO important to have web presence these days, and if your SEO guys know their stuff it’ll ensure you real visibility.
BUT, there’s a caveat – it DOES want to be visibility of something GOOD. Crass, obviously “translated” text is a real turn-off and WILL lose you business.
“But surely as long as it’s close enough it doesn’t really matter?” Doesn’t it…? Really? Read More
… a lot of companies just make it seem that way. Invited to our Chamber of Commerce‘s export workshop this morning to offer some export tips from the language side on translation of marketing, websites, product documentation and stuff. Great discussion – UKTI were there along with various business guys. If you’re looking to export you obviously need a good translation service (hi!) but there’s much more to it than that.
Here’s just a few key points we made from a language perspective for exporters – you may find them useful if you’re looking to export yourself. Read More
You may have seen from last Spring’s posts that we can actually walk in to our offices in Preston – it’s super, through a nature reserve and then through a magnificent Preston city park, built by the Victorians and really well looked after (there’s a lot of improvement work being done as well). Pics from Spring though were a bit grey (as was Spring itself) so, HERE are a couple of gorgeous Summer images over the river taken from the Old Tramway bridge during our walk in on Friday… the white lumps are swans, yes – and one through the superb Avenham Park the same morning: Read More
Missed updating last week, sorry! Anyway, THIS week we’re having lots of fun…
- Rescued a (very embarrassed) new client’s website – they’d machine-translated it via the web, launched it in country, and had terrible feedback (surprise!) just DAYS before a national newspaper published their advertorial. We had only 3 days to re-translate the pages into proper French before stuff hit the fan for them – we did of course, and a happy client tells us they’re now swamped in enquiries!
- Delivered lovely big Health & Safety project – 80000 words in 3 languages in 6 weeks for a global blue-chip
Our MD Lynn Everson attended the National Conference of Business and Professional Women (BPW) in Chester. A huge BPW fan, she writes about the organisation and what it’s done for her and for others
“Look – attack things with your eyes. See them fiercely. Hear everything. Ignore nothing.”
Terrence McNally, “A perfect Ganesh” (quote collected in April 1999)
Welcome to our first weekly update! We’ve tried to tweet the major stuff before – and partially succeeded – but now there’s just waaaay toooooo much happening and you can’t say a lot with 140 characters. So instead, every week or so we’ll try to blog a round-up of stuff we’re doing that may be of interest and tweet THAT instead – but we’ll still be tweeting other good bits so don’t stop watching.
So THIS week we have…
You don’t often see an MD on camera like this – here’s ours, Lynn Everson MA (Dist). As well as holding exceptional language qualifications (she’s a full Member of BOTH the Institute of Translation and Interpreting AND a full Member of the Chartered Institute of Linguists – you really don’t find many linguists this qualified!), she’s also a fully-qualified International Transport Manager holding a full International CPC – she spent several years bouncing trucks around Europe before setting up Lifeline. You can read all about us here!
You don’t find many like her – here she’s talking about who we are and what we do, why we really ARE the USER-FRIENDLY language company, and why we really are different.
If you’ve got pop-ups blocked by the way you may need to override them – usually you just need to hold down Ctrl when you click the link.
Lifeline’s a member of the High Growth Foundation, who were good enough to handle the video side for us – they’re great people, and you can learn much more about HGF here.
And HERE’S the video – enjoy! It’s high-res so best watched full-screen, just click the “four corner box” thingy at bottom-right of the video window.